Casey is a seasoned senior product designer with over 8 years of experience, bringing creative direction and project management skills honed in agency and consultancy environments. Specializing in crafting impactful designs for apps and mobile/web experiences, Casey collaborates closely with clients from conception to launch. Her process involves comprehensive research to uncover user needs and deliver pixel-perfect visuals. With expertise spanning tech, transit, finance, construction, lifestyle, and healthcare industries, Casey adopts a holistic design approach, prioritizing user-centric solutions that endure beyond fleeting trends.
Developed infographics, illustrations, social media creatives (static & videos), TikTok ads, storyboard concepts and lead web designs for an award-wining digital agency. Managed accounts and art direction across healthcare, luxury decor, construction and elevated living markets.
Acted as creative director on several key accounts, spear-headed web redesigns from conception to launch, directed project management, oversaw development, worked amongst multi-disciplinary teams and managed client relations. Clients saw up to 60% reduction in bounce rates, 202% increase in traffic, and 295% increase in conversion.
What began as a simple logo redesign developed into a continued partnership, leading the brand evolution for this Swiss brewery. Designed six new labels, packaging, merchandise, van decal, web assets, and print materials.
Additional clients and projects from across awide variety of industries such as; fitness, food, restaurants, fashion, beauty, small agencies, healthcare, etc.
— Branding
— Competitor Research
— Custom Logos
— Event Materials
— Iconography
— Illustrations
— Print/Marketing Materials
— Social Media Ads & Templates
— Webflow Websites
— WordPress Updates
I served as a senior product designer for one of the world's largest and most prestigious banking institutions. In this role, I spearheaded the design of all institutional-facing products, enhancing digital experiences for existing clients and digitizing the onboarding process for a new subset of institutional clientele. Additionally, I collaborated with fellow designers and developers to enhance and expand the company's design system, establishing clear guidelines and logic for component creation while rectifying discrepancies across various financial management banking products.
As a senior product design consultant, I made a significant impact on multiple key client accounts. At SEPTA, I improved the mobile app’s user experience through research, usability testing, and iterative design. I also developed wireframes, interactive prototypes, a new visual design language, and a custom design system in Figma, incorporating user feedback and accessibility enhancements. At a global energy company, I conducted user interviews, defined personas, and analyzed usability for internal web applications and reports. I created interactive prototypes and implemented standardized design guidelines companywide. Additionally, I co-led the Product Design Community of Practice and the XD Service Offering internally, conducting trainings and supported business development initiatives.
Collaborated with key executive stakeholders to define and build the brand from the ground up. Conducted initial competitor and market research to create all brand assets including; logo, brand guidelines, color palette, etc. Designed website, oversaw development, led UI/UX and conducted user testing for the company’s application.
Assisted in the design of websites, social media campaigns, print, events, creative concepts, and presentations. Clients included brands under Coca-Cola, restaurants, beauty products, and health brands. Now known as Gestalt Brand Lab.
Responsible for user research, prototyping, 3D printing, presentations, sketching and 3D modeling. Creative direction and web design of a blockchain-centric client.
Designed custom furniture, technical drawings, way-finding, event/marketing materials, 3D, renders, and pitch decks.