Fetchpoint
a Smarter Vet Tech Dashboard
Fetchpoint
a Smarter Vet Tech Dashboard
Fetch Point
a Smarter Vet Tech Dashboard
Fetchpoint
a Smarter Vet Tech Dashboard
an in-clinic platform built to help Veterinary Technicians manage patient orders, monitor analyzers, and track results in real time. I was brought in to transform a stalled product into a clear, intuitive tool that matched the speed of a modern lab. My role spanned brand identity, product strategy and interface design, ensuring FetchPoint looked smart, felt intuitive, and scaled with confidence.
an in-clinic platform built to help Veterinary Technicians manage patient orders, monitor analyzers, and track results in real time. I was brought in to transform a stalled product into a clear, intuitive tool that matched the speed of a modern lab. My role spanned brand identity, product strategy and interface design, ensuring FetchPoint looked smart, felt intuitive, and scaled with confidence.
an in-clinic platform built to help Veterinary Technicians manage patient orders, monitor analyzers, and track results in real time. I was brought in to transform a stalled product into a clear, intuitive tool that matched the speed of a modern lab. My role spanned brand identity, product strategy and interface design, ensuring FetchPoint looked smart, felt intuitive, and scaled with confidence.
an in-clinic platform built to help Veterinary Technicians manage patient orders, monitor analyzers, and track results in real time. I was brought in to transform a stalled product into a clear, intuitive tool that matched the speed of a modern lab. My role spanned brand identity, product strategy and interface design, ensuring FetchPoint looked smart, felt intuitive, and scaled with confidence.
01. Strategy
Blending Insight with Identity
To set direction, we combined user insights with brand development and product positioning. Our persona research highlighted the needs of both new and experienced technicians, grounding the design in real workflows. I helped prioritize MVP features, built a design system for scale, and aligned the new identity with the parent brand so FetchPoint could launch with impact.
01. Strategy
Blending Insight with Identity
To set direction, we combined user insights with brand development and product positioning. Our persona research highlighted the needs of both new and experienced technicians, grounding the design in real workflows. I helped prioritize MVP features, built a design system for scale, and aligned the new identity with the parent brand so FetchPoint could launch with impact.
01. Strategy
Blending Insight with Identity
To set direction, we combined user insights with brand development and product positioning. Our persona research highlighted the needs of both new and experienced technicians, grounding the design in real workflows. I helped prioritize MVP features, built a design system for scale, and aligned the new identity with the parent brand so FetchPoint could launch with impact.
01. Strategy
Blending Insight with Identity
To set direction, we combined user insights with brand development and product positioning. Our persona research highlighted the needs of both new and experienced technicians, grounding the design in real workflows. I helped prioritize MVP features, built a design system for scale, and aligned the new identity with the parent brand so FetchPoint could launch with impact.
02. The Transformation
Making Fetch Happen
The original “Universal Workstation” name and interface felt generic, and cluttered. I proposed FetchPoint, a sharper identity that communicates action, clarity, and focus while resonating with veterinary teams. What once required excessive taps and prior machine knowledge now takes just a few steps in a clean, touch-first interface optimized for gloved hands and fast decision-making.
02. The Transformation
Making Fetch Happen
The original “Universal Workstation” name and interface felt generic, and cluttered. I proposed FetchPoint, a sharper identity that communicates action, clarity, and focus while resonating with veterinary teams. What once required excessive taps and prior machine knowledge now takes just a few steps in a clean, touch-first interface optimized for gloved hands and fast decision-making.
02. The Transformation
Making Fetch Happen
The original “Universal Workstation” name and interface felt generic, and cluttered. I proposed FetchPoint, a sharper identity that communicates action, clarity, and focus while resonating with veterinary teams. What once required excessive taps and prior machine knowledge now takes just a few steps in a clean, touch-first interface optimized for gloved hands and fast decision-making.
02. The Transformation
Making Fetch Happen
The original “Universal Workstation” name and interface felt generic, and cluttered. I proposed FetchPoint, a sharper identity that communicates action, clarity, and focus while resonating with veterinary teams. What once required excessive taps and prior machine knowledge now takes just a few steps in a clean, touch-first interface optimized for gloved hands and fast decision-making.
03. Key Features
Clarity at a Quick Glance
The redesigned Home screen surfaces only what matters most—daily orders, color-coded statuses, and real-time analyzer updates. Techs can see the full lab picture instantly, reducing taps and confusion. Interactive “test pills” enable quick actions like canceling, rerunning, or assigning analyzers, giving techs real control in urgent moments.
03. Key Features
Clarity at a Quick Glance
The redesigned Home screen surfaces only what matters most—daily orders, color-coded statuses, and real-time analyzer updates. Techs can see the full lab picture instantly, reducing taps and confusion. Interactive “test pills” enable quick actions like canceling, rerunning, or assigning analyzers, giving techs real control in urgent moments.
03. Key Features
Clarity at a Quick Glance
The redesigned Home screen surfaces only what matters most—daily orders, color-coded statuses, and real-time analyzer updates. Techs can see the full lab picture instantly, reducing taps and confusion. Interactive “test pills” enable quick actions like canceling, rerunning, or assigning analyzers, giving techs real control in urgent moments.
03. Key Features
Clarity at a Quick Glance
The redesigned Home screen surfaces only what matters most—daily orders, color-coded statuses, and real-time analyzer updates. Techs can see the full lab picture instantly, reducing taps and confusion. Interactive “test pills” enable quick actions like canceling, rerunning, or assigning analyzers, giving techs real control in urgent moments.
03. Key Features
Simplicity in Action
Order creation was transformed from a cluttered single-screen form into a guided wizard. Smart defaults surface the most common workflows, while optional details are deferred, cutting cognitive load in half. Test selection, once locked behind machine knowledge, now works by name or category with smart suggestions—making FetchPoint equally usable for rookies and seasoned techs.
03. Key Features
Simplicity in Action
Order creation was transformed from a cluttered single-screen form into a guided wizard. Smart defaults surface the most common workflows, while optional details are deferred, cutting cognitive load in half. Test selection, once locked behind machine knowledge, now works by name or category with smart suggestions—making FetchPoint equally usable for rookies and seasoned techs.
03. Key Features
Simplicity in Action
Order creation was transformed from a cluttered single-screen form into a guided wizard. Smart defaults surface the most common workflows, while optional details are deferred, cutting cognitive load in half. Test selection, once locked behind machine knowledge, now works by name or category with smart suggestions—making FetchPoint equally usable for rookies and seasoned techs.
03. Key Features
Simplicity in Action
Order creation was transformed from a cluttered single-screen form into a guided wizard. Smart defaults surface the most common workflows, while optional details are deferred, cutting cognitive load in half. Test selection, once locked behind machine knowledge, now works by name or category with smart suggestions—making FetchPoint equally usable for rookies and seasoned techs.
04. Impact
Design That Delivers Better care
FetchPoint adapts seamlessly to both fast-moving labs and new staff still learning the ropes. By reducing time in the app, technicians gain more time with patients, delivering faster tests and higher-quality care. Through my leadership in brand, strategy, and design, a stalled idea became a launch-ready platform with a scalable system, a resonant identity, and a user experience that feels simple, confident, and built to last.
04. Impact
Design That Delivers Better care
FetchPoint adapts seamlessly to both fast-moving labs and new staff still learning the ropes. By reducing time in the app, technicians gain more time with patients, delivering faster tests and higher-quality care. Through my leadership in brand, strategy, and design, a stalled idea became a launch-ready platform with a scalable system, a resonant identity, and a user experience that feels simple, confident, and built to last.
04. Impact
Design That Delivers Better care
FetchPoint adapts seamlessly to both fast-moving labs and new staff still learning the ropes. By reducing time in the app, technicians gain more time with patients, delivering faster tests and higher-quality care. Through my leadership in brand, strategy, and design, a stalled idea became a launch-ready platform with a scalable system, a resonant identity, and a user experience that feels simple, confident, and built to last.
04. Impact
Design That Delivers Better care
FetchPoint adapts seamlessly to both fast-moving labs and new staff still learning the ropes. By reducing time in the app, technicians gain more time with patients, delivering faster tests and higher-quality care. Through my leadership in brand, strategy, and design, a stalled idea became a launch-ready platform with a scalable system, a resonant identity, and a user experience that feels simple, confident, and built to last.
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