SEPTA
Modern Transit Made Intuitive
SEPTA
Modern Transit Made Intuitive
SEPTA
Modern Transit Made Intuitive
SEPTA
Modern Transit Made Intuitive
SEPTA enlisted our team to modernize Philadelphia’s transit app. I played a key role in redesigning the UI/UX and lead the visual brand identity refresh. The redesign delivered measurable impact—task success rose from 64% to 93%, ease-of-use improved by 28%, and safety reporting became seamlessly integrated.
SEPTA enlisted our team to modernize Philadelphia’s transit app. I played a key role in redesigning the UI/UX and lead the visual brand identity refresh. The redesign delivered measurable impact—task success rose from 64% to 93%, ease-of-use improved by 28%, and safety reporting became seamlessly integrated.
SEPTA enlisted our team to modernize Philadelphia’s transit app. I played a key role in redesigning the UI/UX and lead the visual brand identity refresh. The redesign delivered measurable impact—task success rose from 64% to 93%, ease-of-use improved by 28%, and safety reporting became seamlessly integrated.
SEPTA enlisted our team to modernize Philadelphia’s transit app. I played a key role in redesigning the UI/UX and lead the visual brand identity refresh. The redesign delivered measurable impact—task success rose from 64% to 93%, ease-of-use improved by 28%, and safety reporting became seamlessly integrated.
01. Strategy & Research
Focused on Simplicity And Trust
We focused on simplifying navigation, integrating SEPTA’s new wayfinding system, and making safety central to the rider experience—transforming a cluttered app into a clear, intuitive, and human-centered tool. A full case study deck detailing our process is included below.
01. Strategy & Research
Focused on Simplicity And Trust
We focused on simplifying navigation, integrating SEPTA’s new wayfinding system, and making safety central to the rider experience—transforming a cluttered app into a clear, intuitive, and human-centered tool. A full case study deck detailing our process is included below.
01. Strategy & Research
Focused on Simplicity And Trust
We focused on simplifying navigation, integrating SEPTA’s new wayfinding system, and making safety central to the rider experience—transforming a cluttered app into a clear, intuitive, and human-centered tool.
01. Strategy & Research
Focused on Simplicity And Trust
We focused on simplifying navigation, integrating SEPTA’s new wayfinding system, and making safety central to the rider experience—transforming a cluttered app into a clear, intuitive, and human-centered tool. A full case study deck detailing our process is included below.
02. Key Features
Favorites Reimagined
Riders can now save entire trips, routes, and stations—not just stops—bringing the most relevant details to the surface for faster, more personal planning. With expanded support for smartwatches, they also receive real-time trip notifications right on their wrist, without ever needing to open the app.
02. Key Features
Favorites Reimagined
Riders can now save entire trips, routes, and stations—not just stops—bringing the most relevant details to the surface for faster, more personal planning. With expanded support for smartwatches, they also receive real-time trip notifications right on their wrist, without ever needing to open the app.
02. Key Features
Favorites Reimagined
Riders can now save entire trips, routes, and stations—not just stops—bringing the most relevant details to the surface for faster, more personal planning. With expanded support for smartwatches, they also receive real-time trip notifications right on their wrist, without ever needing to open the app.
02. Key Features
Favorites Reimagined
Riders can now save entire trips, routes, and stations—not just stops—bringing the most relevant details to the surface for faster, more personal planning. With expanded support for smartwatches, they also receive real-time trip notifications right on their wrist, without ever needing to open the app.
02. Key Features
Integrated Wayfinding
During early research, we learned that the new Metro naming and color system—implemented by another team updating the physical wayfinding and signage—was creating confusion among riders. To support that transition digitally, we designed the app to display both old and new identifiers side by side and added an onboarding experience to guide users through the updates and new features with confidence.
02. Key Features
Integrated Wayfinding
During early research, we learned that the new Metro naming and color system—implemented by another team updating the physical wayfinding and signage—was creating confusion among riders. To support that transition digitally, we designed the app to display both old and new identifiers side by side and added an onboarding experience to guide users through the updates and new features with confidence.
02. Key Features
Integrated Wayfinding
During early research, we learned that the new Metro naming and color system—implemented by another team updating the physical wayfinding and signage—was creating confusion among riders. To support that transition digitally, we designed the app to display both old and new identifiers side by side and added an onboarding experience to guide users through the updates and new features with confidence.
02. Key Features
Integrated Wayfinding
During early research, we learned that the new Metro naming and color system—implemented by another team updating the physical wayfinding and signage—was creating confusion among riders. To support that transition digitally, we designed the app to display both old and new identifiers side by side and added an onboarding experience to guide users through the updates and new features with confidence.
02. Key Features
Safety & Accessibility First
With safety reporting now seamlessly built into Help in the nav, riders can quickly alert SEPTA without the barrier of a separate app—building greater trust and confidence in the system. Accessibility is also front-and-center, with clear elevator indicators and customizable preferences that minimize walking and transfers, ensuring the app reflects SEPTA’s commitment to safe, inclusive transit for all riders.
02. Key Features
Safety & Accessibility First
With safety reporting now seamlessly built into Help in the nav, riders can quickly alert SEPTA without the barrier of a separate app—building greater trust and confidence in the system. Accessibility is also front-and-center, with clear elevator indicators and customizable preferences that minimize walking and transfers, ensuring the app reflects SEPTA’s commitment to safe, inclusive transit for all riders.
02. Key Features
Safety & Accessibility First
With safety reporting now seamlessly built into Help in the nav, riders can quickly alert SEPTA without the barrier of a separate app—building greater trust and confidence in the system. Accessibility is also front-and-center, with clear elevator indicators and customizable preferences that minimize walking and transfers, ensuring the app reflects SEPTA’s commitment to safe, inclusive transit for all riders.
02. Key Features
Safety & Accessibility First
With safety reporting now seamlessly built into Help in the nav, riders can quickly alert SEPTA without the barrier of a separate app—building greater trust and confidence in the system. Accessibility is also front-and-center, with clear elevator indicators and customizable preferences that minimize walking and transfers, ensuring the app reflects SEPTA’s commitment to safe, inclusive transit for all riders.
03. Visual Identity
Creating a Consistent & Modern Identity
Creating a Consistent & Modern Identity
Creating a Consistent & Modern Identity
The refreshed brand system uses rounded corners, soft shadows, and brighter tones, improving readability while staying true to SEPTA’s core colors. Designed for both light and dark modes, it meets modern app standards. Simplified iconography and stronger accessibility create a more legible, mobile-first experience, resulting in a modern yet familiar identity that feels welcoming and helps riders navigate updates with confidence.
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